Dear supporters and patrons of the Hoogland Center for the Arts,
I want to give you an update on the current situation at the Hoogland Center for the Arts. In response to the COVID-19 outbreak, we have cancelled all ticketed events through May 31, 2020 and temporarily closed our building to all activities through the end of April to help reduce the spread of this virus and keep our community safe. This temporary closure may possibly be extended if health officials believe that is necessary.
When this whole situation came to a head in Illinois in early March, the Hoogland Center quickly jumped into action by making the difficult decision to cancel shows in order to keep our volunteers, students, patrons, and staff safe. This was heartbreaking for all of us, but especially for the performers and artists who had been working so hard to present wonderful entertainment for our patrons.
The Hoogland Center had been doing well financially when we started the year. Our shows were selling out, we were raising money for our Capital Campaign to update our HVAC system, and our endowment was growing. But with a snap of the fingers, all of the projected income disappeared. We depend on five sources of income to keep the building operating: ticket sales, classes enrollment, space rentals, donations, and grants. When the coronavirus came to Illinois, we lost almost all of our sources of income.
As you can imagine the financial impact to the Hoogland Center will be devastating. As a result of this closure, we estimate losing $175,700 in revenue if we are completely closed through May. If this shutdown lasts longer, say through September, we could lose $441,200 in income.
The Hoogland Center employs more than 18 people (full and part-time), and many of our 22 resident organizations employ staff members as well. We are doing whatever we can to keep our staff employed for as long as possible, so that we can return to providing quality arts entertainment and education when this crisis is over. We have already received several generous donations from concerned members of the community, which is heart-warming and leaves us feeling optomistic about our future. We are working around the clock to investigate other sources of revene that will sustain us until restrictions are lifted.
You can help by making a tax-deductible donation today.
I am hopeful we will weather this storm and be here to welcome everyone back in the near future. It is through your generosity that the Hoogland Center will survive this difficult time and continue our powerful service to the community through the arts.
Thank you for considering this request. Please stay safe and healthy.